VideoMining - The Power to see more
 

VideoMining is a software solution for retailers that allows legacy CCTV systems to become a business operations system by delivering real business benefit. VideoMining will contribute to improved:

• Productivity

• Store Design

• Customer Research

• Training

• Marketing Support

VideoMining converts video images of customer activity into actionable information and data about human behaviour and characteristics. Using CCTV cameras to track individuals around a store the software collates this data to provide patterns of behaviour which is segmented by gender, age group and ethnicity. This information can be used for:
 

Customer Traffic Analysis

Space design

Effectiveness of Customer Service
 

Customer Activity

Merchandising

Media Management

Customer Segmentation

Customer centred strategies

Dynamic Queue Management

Solutions

Advanced Behaviour Analysis

Security and Loss prevention
 

VideoMining can empower a retailer to deliver the best possible shopping experience by providing key insights into shopper behaviour for strategic planning and by providing real time aids for store operations.

VideoMining will:

• Distil data into knowledge

• Give much more representative data

• Works with larger duration studies

• Translates knowledge into business information

• Give much deeper insights

• Statistically significant data for meaningful comparisons

• Creates integrated usable insights from observed behavioural data

• Gives much more timely feedback

• Real time delivery of behavioural data

• Complements market research and other data streams

Queue Management example

What age, gender and ethnicity?

Impact of store re-design:
Pre-period and post-period
 

VideoMining TSP

TSP enables retails to better understand various dimensions of instore experience. An end to end solution, VideoMining TSP provides a powerful means to analyse and optimise store design, merchandising, customer service and merchandising and Customer service.

Features include:

• Traffic analysis including counting and dispersion

• Dynamic Queue management

• Interaction analysis between staff customers and products

• Impressions and media performance analysis

• Demographic analysis including gender, age group and ethnicity

• Trip analysis and trip mapping.

VideoMining OPS

VideoMining OPS is a powerful way in which to optimise retail execution and boost retail performance at various level of the enterprise. OPS provides real time intelligence to support sales management, customer service and workforce management and loss prevention.

• Retailers using VideoMinings OPS use its performance monitoring, alerting and investigation tools to fine tune operations on a continual basis.

• Both platforms are built on VideoMinings powerful array of proprietary Behaviour and Segmentation Engines.

• These VideoMining software engines work 24x7 on standard PC-based hardware and surveillance cameras to continuously and automatically turn video into actionable information.